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& nbsp; & nbsp; & nbsp; during the World Cup this summer, the 32 shortlisted teams will show their skills in the world's most grand sporting events. At the same time, the sporting goods industry, "World Cup" war already advance into the finals, against both the two giants in the industry --- Adidas (Adidas AG) and Nike (Nike Inc.). & Nbsp; & nbsp; & nbsp; & nbsp; from the intensity of speaking, off-wrestle between Adidas and Nike in no way inferior to the venue of the World Cup tournament. World Cup TV audience has exceeded the Olympic Games in Munich on June 9 opening of the World Cup as Adidas and Nike provided a place for a showdown. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas and Nike invariably have this element into the World Cup in brand publicity. Dominated football world number one brand position for several decades Adidas and world football's governing body FIFA (FIFA) signed a sponsorship agreement, hoping to take advantage of this opportunity to keep his World Cup lead. In addition, since Germany is to host the World Cup, headquartered in Bavaria, Germany Adidas enjoys advantages of proximity. & nbsp; & nbsp; & nbsp; in 64 races, the world's more than 1 billion viewers will see the use of equipment and billboards inside and outside the stadium, the ball, the referee uniforms and volunteers in the game composed of three stripes of Adidas trademark. Adidas also won the American Broadcasting Corporation (ABC) and ESPN exclusive advertising rights to broadcast World Cup matches when the United States, this means that during the broadcast of the American audience a chance to see the Nike ad. & nbsp; & nbsp; & nbsp; The Nike is still used in other sports arena again succeeded the old tactics: sponsored by the star to make Starchaser effects. That year, Nike is the method has been applied by sponsoring Michael? Jordan and in one fell swoop laid the dominance of global basketball supplies market. To further demonstrate their determination, Nike sponsored the World Cup team for the first time exceeded the number of terms Adidas. In this World Cup, Nike co-sponsor of the United States, Mexico, Portugal and other eight teams, while the Adidas sponsored the six teams. & nbsp; & nbsp; & nbsp; when advertising in traditional media and the Internet, and sponsorship of amateur football match, individuals and sports teams, Adidas and Nike's big spenders is worse than ever. & nbsp; & nbsp; & nbsp; Nike's usual guerrilla marketing tactics (in the case did not win the right to hold an official sponsor of venues around the city covered in the company's billboards in the Oly Cheap jordans online mpic Games) will be difficult in Germany There useless. Because FIFA has exclusive marketing rights to be protected by local enterprises court requirements and requirements tournament host cities in the sale of advertising space on the OTC official sponsor given priority. & nbsp; & nbsp; & nbsp; but Nike fuss surrounding the Brazilian player's strategy also has a tactical advantage. Nike produced is priced at $ 70 replica jersey of the Brazilian national team, becoming one of the world's most sought-after products. Nike also with Ronaldinho, Ronaldo and Brazil's other well-known players on a global scale to create a star effect more sensational. Nike's marketing plan in Brazil holds an important position, so that Nike used a Portuguese phrase "joga bonito" (Note: Portuguese is the official language of Brazil, joga bonito meaning "beautiful football") to the title of its global marketing campaign . The slogan and the Brazilian national team footwork gorgeous style with performances colors complement each other, the purpose is to use a similar "Air Jordan" slogan to attract a large number of football fans. & nbsp; & nbsp; & nbsp; Nike said sales of soccer-related products nearly $ 1.5 billion, is more than two times in 2002, compared with $ 40 million in 1994 for the first time the United States hosted the World Cup higher get even more. Adidas expects sales of soccer-related products will increase by more than 30%, more than 1.5 billion US dollars. & nbsp; & nbsp; & nbsp; earlier this year, Adidas bid $ 3.8 billion acquisition of Reebok, thus narrowing the gap with Nike. In April this year, Adidas and the NBA also signed a 11-year sponsor agreement. In addition to the two major areas of football and basketball, Adidas is still running, tennis, and golf tournament plays an important role.Adidas in the summer, to push ClimaCool to the dual permeability of famous classic shoes at the same time, also brought a new upgrading based on ClimaCool; ClimaCool 02/17, Adidas and ClimaCool in the action will continue. Recently, adidas has drawn inspiration from the modern metropolis of Los Angeles, the dark gray of the highly recognizable concrete is dotted on the inside of the shoes, while the outside is a large area of pure white tone. The tongue leather Velcro design also follow the "create mode of lime cross" in color processing, at the same time, many fabrics also details many points in blessing. The new adidas ClimaCool "Los Angeles" will be located at in August 1st, New York Angeles Los login; City, London, Paris, Seoul, Shanghai, Tokyo, Milan, Mexico and Moskau Adidas flagshi jordans for sale p store. 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APP download [get], WeChat public number: [get movement trend], scan code take you into the forefront of Sneaker, fashion trends, more free shoes true and false authentication service, you experience!"penny" Hardaway today out of fitness after the photos, it seems that he has a special liking for Kobe series of shoes, his foot is Nike Kobe 9 Elite allstar. APP download [get], WeChat public number: [get movement trend], scan code take you into the forefront of Sneaker, fashion trends, more free shoes true and false authentication service, you experience! , a member of the Jordan Brand "Five for fall" series, will be on sale in September as the camouflage element Jordan 5. Olive Green Suede Shoes surface collocation 3M reflective camouflage pattern, combined with the campus red decorative elements, the shoes should not be missed for love tough style friends. shoes information: Air Jordan 5 "Camo" color: Dark, Stucco/Fire, Red number: 136027-051 offer date: September 2, 2017 offer price: $190 Grade School offer price: $140[Chinese shoes Network - shoe stock market] March 23, Nike announced its fiscal 2012 third quarter earnings. Reported third-quarter net profit increased Nike 7.1%, reaching $ 560 million. As of February 29 in the third quarter, the company net profit of $ 560 million, diluted earnings per share of $ 1.20, an increase of 11 percent, more than the market average expected earnings per share for the quarter was 1.17 dollars; a year earlier net profit of $ 523 million, earnings per share of $ 1.08. Nike quarter revenue of $ 5.8 billion, up 16%, slightly below the average forecast of $ 5.82 billion in sales, at the same time, Nike quarter gross margin of 45.8% from the same period last year fell to 43.8%, mainly affected by rising costs. This is a decline in the company's fifth consecutive quarter of profitability. Nike quarter inventory was $ 3.4 billion, inventories up to 32%, of which 20% is because it increases the input costs and product structure of the product has changed. In addition, the total amount of the company's footwear and apparel for delivery in March 2012 to July period amounted to $ 9.4 billion of orders, up 15%. (Chinese shoes Network - the most professional and authoritative Footwear News)Air Jordan 1 + 8 "Playoffs" Spy Shots 2013-12-08 22:48:57 Today, we bring this pair's impressive Air Jordan 1, different from the past design concept for you, let this pair Air Jordan 1 exists only its shape, color and a variety of decorative elements all from the Air Jordan 8 "Playoffs" Let the classic shoe with a classic color for the perfect grafting, get a very good effect. As Jordan Brand introduced popular models of training shoes Flight Flex Trainer, has once again released a new color, the designer blue rendering overall, with red and tender green detail rendering, the last untamed outsole presents , shoes full of strong overall sporty, people watching have an want to wear it to exercise some impulse. It is reported that the sale of shoes has landed some stores, and has been selling it to individual purchasing price of $ 100, interested friends might concern you. 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